If you’ve got a course you periodically run, you’ve probably used a waitlist page at some point.

But there’s a big difference between a waitlist page that waits passively for someone to to add their email, and a waitlist page that builds excitement and anticipation (and ultimately gets more people to join the waiting list).

Of course, there’s more than one way to skin the proverbial cat of driving demand. In fact, there are at least 7 principles anyone can use to create a waitlist page that gets people excited for what you’ve got around the corner.

But let’s get away from the stuffy theory and look at a couple of these principles in play.

Can’t Wait To Learn How To Play Piano?

This is Jacque’s waitlist page.

He wants to show you how to play the piano… sometime in the near future.

However, you don’t have to wait that long!

Join the waitlist for his upcoming course and you’ll get the first 5 days of it without paying a cent.

Plus, you know it’s going to be good. Look at the logos on the page, along with the testimonials!

OK, so I’ve given the game away with which principles he uses on the page, so let’s explore them in more detail…

1. The Offer

Well, it’s obvious that just by joining Jacques’ waitlist, you’re going to get something in return. And not just any something, but part of the actual course you’re waiting for!

It’s a fantastic offer, and I’d be completely unsurprised if this wasn’t driving a lot of demand in its own right.

After all, this is effectively a “try before you buy” offer, which is a rarity in online courses. Plus, by only getting the first 5 days, Jacques is getting people hooked into learning the piano but then making them wait for the rest of the process.

It’s a great offer that’s no doubt building a long line of eager beavers who’ll jump on the course when it’s finally launched.

2. Proof

If you’ve got a great offer, people can see for themselves whether it’s for them or not.

But you might need to do a little convincing BEFORE they take you up on your offer. That’s where evidence to show what others think of your course can do that initial heavy lifting on your page.

And that’s exactly what happens here.

Logos are a form of authority and credibility, in that they show you’re a “known quantity” in the wider business circle. However, they lack the personal touch… which is why it can be a good idea to include some social proof too.

You don’t have to go overboard here: 3 to 4 solid testimonials is a great “proof platform” to have on your waitlist page.

So, there you have it. It doesn’t take copywriting genius or design mastery to build a compelling waitlist page. Understand a few basic persuasion principles, and you’ll be able to create one for your next course.

Want to find out all 7 prime principles for a phenomenal waitlist page? You’ll find them right here.



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