Terminus has acquired Sigstr, the employee email marketing platform that turns 1:1 employee emails into brand engagements. The addition of Sigstr creates an end-to-end account-centric marketing platform with an array of account intelligence available. All Sigstr employees will become Terminus employees. Bryan Wade, CEO of Sigstr, will also join the executive team at Terminus.
“Connecting our solution and the data insights it provides to the Terminus account-based platform activates an untapped channel that changes how businesses engage with target accounts,” Wade said in a statement.
The combined solution enables revenue teams to determine their best-fit segments, prioritize accounts and identify the next-best-action for execution. This unlocks new capabilities for businesses, including:
- Aligning account-centric messaging across the customer lifecycle;
- Utilizing relationship intelligence to identify priority accounts and better understand how buying teams are interacting with your company; and
- Integrating employee email marketing into account-based programs to unlock a new channel of engagement for target accounts.
“Combining the Sigstr solution with our platform is another strategic step in helping our customers drive account-based transformation and put ABM to work across their entire revenue funnel,” said Tim Kopp, recently announced CEO of Terminus, in a statement. “Together, we’re positioned to revolutionize how businesses drive sustainable growth.”