While there is trillions of information about marketing strategies, not all seem to work.
And the last thing you want is to do the whole trial and error process when time is money.
Just like you want to find something different to stand out so do your clients look for what they haven’t come across.
Strategies are constantly changing and developing and so I’ve put together the top unconventional marketing strategies.
And guess what?
The more complex and unique you go the more effective your marketing will be.
Strategy 1: Leverage Marketing content automation tools
As an online professional, you’re juggling with various daily tasks to complete and so, you want to strategize and automate whatever you can.
Social & blogging channels are for many a safe bet for bringing steady traffic and potential clients, but who has time for all that?
You want to implement as many hassle-free business-hacks to clear up your schedule for the high-priority tasks, such as dealing with clients and scaling your business.
This is where automation tools come in and help you automate and streamline intensive areas in marketing, such as:
- Content automation tools to schedule and publish content on autopilot.
- Using lifecycle personalization to streamline user onboarding experiences.
- Automatically collecting data from customer engagements.
- Using helpdesk software to automate basic customer support
You can set up keywords and domain filters to adjust the content to your needs. Their advanced filters help you to find the most relevant videos, image, and a whole variety of multimedia.
Once you’ll be generating regular content on your channels, your website traffic will increase also.
Bear in mind, you’ve got about 30 seconds or less to grab their attention and allure them with a tempting offer they won’t be able to resist in.
Heads up, a free newsletter won’t do the job.
Here are some examples of good lead magnets:
- Video course
- Discount on products
- Free trial or a discovery session
For information, I recommend checking out this definitive guide to creating lead magnets.
By providing them with a solution to even just one of their problems will double your chances of them trusting you with their personal email.
Strategy 2: Personalize user experiences
For a moment, step into your client’s shoes. You want to be practical and find information quickly and easily that reflect on your specific attributes.
By providing this with components of personalization; scarcity, social proofing and urgency, your path for client hunt will become effortless.
At least that’s what a four-year study of 2 billion user journeys discovered with their independent audit.
In order to maximise progress, you need to know who your customers actually are and you can do this with very specific customer segmentation.
The most common types for segmenting customers include:
- Demographic segmentation
- Geographical segmentation
- Behavioural segmentation
- Customer journey segmentation
Having a customer clarity is golden and can make all the difference, especially if you develop an ongoing practice capturing all relevant differences between your customers.
Just like marketing is an ongoing process, so is the segmentation of your clients. You lose this and you lose your brand, consequently losing quality customers.
So, how can you maintain your personal touch?
Ensure your potential client will feel exclusive and special. Let them know that they are your top priority.
One way to do this is by using tools to make you stand out against your competitors.
Bonjoro allows you to send personalised videos which seem to improve click-through rate by 50% and open rates up to 70%.
Not too shabby right, and makes perfect sense with the social world all gradually shifting towards an online video usage.
On the other hand, Cloudapp allows you to set up onboarding videos, either record a detailed tutorial video demonstrating how to set up your service or create short videos to answer the common FAQ’s.
Even though this is less personal as it applies to all your consumers, it’s one way to stand out against your competitors.
Strategy 3: Leverage SEO
The aim of SEO is to get ranked higher in Google consequently improving your organic traffic.
You can rank articles fast when following the right process and most importantly, by being patient.
Loren Baker, founder of Search Engine Journal and co-founder of Foundation Digital is the true expert in SEO.
In his article for Forbes, he said “No one can ever doubt the importance of SEO for healthy website growth. Despite being one of the most underestimated terms in marketing, over the last decade, SEO has been the cause of steady growth for many early startups that nowadays are leading actors among their industries.”
So, let’s break this down into two simple actionable steps:
1. Conduct a non-technical SEO audit
Once again, step into your customer’s shoes. How do you feel when you see that loading sign and there’s nothing you can do except to wait.
Two seconds? Five? Ten?
The truth is, 53% of mobile website visitors leave the webpage if it doesn’t load up within three seconds.
And so, having a slow website with SEO issues can be detrimental for your business and sadly, it’s something a lot of digital nomads fail at the most.
A good SEO audit let’s search engines understand what your site is about and how efficient and fast it is.
A handy tool to use is SEMrush offering detailed SEO audits. You can find their FREE 7-day trial here.
2. Pick the right keywords
Without a doubt getting ranked high depends on quality-content, on-site optimization, link building and SEO keywords.
Subsequently, you need to ask yourself: ”What topics do people search for that are related to my business?”
Brian Dean is ‘the man’ to learn from when it comes to leveraging SEO and getting high ranking on Google. His ultimate guide to keyword research covers the fundamentals of keyword research.
Picture: Google search
Automate, personalize, optimize
To boost your organic traffic applying unconventional marketing strategies is one way to do it, but you need to understand your audience.
As the human mind naturally blocks familiar information in order to prevent overload you have to make yourself stand out.
Focusing on personalization along with the right SEO keywords is your base, all you have to add is a bit of weirdness and let the magic happen.