On this episode of the Film School for Marketers podcast, we are joined by Sean Horsfall from Len’s Cove a full service marina resort in Portland, Ontario since 1958.
Sean is a previous client of ours and has been creating video for about five months and has seen some great success so far.
Len’s Cove is a small company with a limited team so we thought it would be great to talk about how there is no such thing as too small of an organization or too low of a budget to start making effective sales and marketing videos.
Listen to the full episode here (or scroll down to watch the video):
Sean talks about the process of hiring a videographer and what ultimately ended up working best for him.
He also gives insights into the challenges he’s faced on his video journey, how as a man with many hats he found a way to make video a priority, the types of videos that have been most successful for Len’s Cove and tips he’d give other organizations in a similar space and situation.
In this episode we dive into:
- Struggles Sean faced when getting started with video (especially as a small business with limited staff)
- How he was able to get ahead of those challenges
- Sean talks about “Super Day” which was how he was able to get days worth of filming done in a limited amount of time
- Videos that have helped build trust with his customers before they walk in the door
- Experience getting noticed by others in his industry for his videos
- How he was able to ramp up, be agile and accelerate quickly
- The ramp up period to his success
- What he would do differently or the same again to get the most out of time and budget
- The types of video that have been most successful for Len’s Cove
- How to hold yourself accountable, even during the challenging times
- Use of personalized video in the sales process
- Tips for being comfortable on camera
Want to get in touch with Sean?
Reach out to him on his website lenscove.com. You can also check out his YouTube channel here.
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