You know how sometimes you download an app as a joke and then it takes over your free time? For many, that’s been TikTok.
Basically, TikTok is a video-based social platform that allows users to upload up to one-minute long videos.
Users can comment and like videos, which is similar to other platforms, but users can also use audio from other videos in their own for parodies.
A lot of videos feature popular songs or popular spoken audio (from other viral videos, films, television shows, etc)l that users then either replicate or put their own spin on.
It’s a newer form of social media, but with its rapidly growing user base and new ad options, marketers should embrace it.
A lot of brands like NBA, Chipotle, and HP already have.
So let’s take a look at the benefits of marketing on Tik Tok with this infographic from our friends at one productions.
The scoop on TikTok
TikTok has been downloaded over a billion times. That means there’s a huge audience waiting for you!
There are twenty-six million users in America that spend an average of forty-six minutes per day on the app. That gives you a good chance of showing up on the “for you” page.
If your target audience is younger, teens and early twenties, you’ll have an especially active audience. In fact, Chili’s recently launched ads on the platform in an effort to reach a younger audience.
There’s also a “duet” feature that allows users to interact and respond to your brand videos, other than just commenting or liking. They can use your audio and make a video of their own, either lip syncing or just doing their thing.
This is a whole new type of engagement for social platforms.
Lastly, similar to other social media you can start hashtag trends and challenges to attract new audiences and get found.
Brands doing well on TikTok
Clothing brand Guess posted the TikTok below showing off a woman in their jeans, but also showing that they partnered with the ASPCA, while playing a cover of a popular song.
This post gives you a look at one of their products, shows you that they have values that include animal welfare, and shows timely relevance with a popular song.
You can get more out of the content you are shooting professionally too. Guess posted a behind the scenes sneak peek at one of their shoots as well.
A new way to reach out
TikTok could be a great way to reach a younger audience and humanize your brand.
Also, this isn’t like some other platforms where the videos are supposed to be well-produced and executed. These can be done (and often are expected to be done) on a phone.
This means that no matter what, as long as you have a camera phone, you can create content that’s engaging and fun.
Check out the rest of the statistics below!