ZoomInfo, a go-to-market solutions brand, has unveiled ZoomInfo Intent, a machine learning program designed to identify customers and prospects in the early stages of the sales cycle, notifying businesses when a prospect is ready to engage in the market.
Available within the ZoomInfo, powered by DiscoverOrg platform, the solution sends call-to-action signals that marketing and sales teams can customize to match their specific business goals and preferred markets. These signals highlight existing prospects earlier in the consumer researching period, enabling users to have meaningful conversations through intent data, preparation and targeted marketing. ZoomInfo Intent also focuses on the most active companies in a business’ target market, removing the difficulty in finding clients in a noisy market, according to the company.
ZoomInfo Intent overlays intent data with Datanyze and other companies’ B2B content databases to immediately compile information about target businesses and key contacts. Its preferencing feature allows users to prioritize companies from specific industries, various sizes and locations to increase the relevance of the intent data.
“Intent data is a game-changer for go-to-market strategies,” said Henry Schuck, Founder and CEO of ZoomInfo, in a statement. “Sales and marketing teams can now pinpoint with unprecedented accuracy which prospects are in-market for their products and services and connect with them at the right time, with the right message. Once we saw the performance boost that intent data could provide, we knew we needed to integrate it into our GTM platform to give our customers a competitive edge.”