This article from Search Engine Journal inspired me to compile a way-too-long Twitter thread of SEO resources for small niches. I tried to recreate it here in it's entirety for you all.
If you feel like your niche is too small to reach effectively, don't give up! Narrow niche markets have unique SEO benefits. Once you crawl to the top of the SERPs, you essentially own the niche.
STEP 1: Analyze Your Industry’s General Search Volume
1a) Google Keyword Planner is a good free tool for this, but it's not the only one. Ubersuggest by @neilpatel is another great free tool for discovering new keywords and keywords you already rank for:
1b) Snoop on your competition, too. See what they rank for and study what you can do to outrank them. The @semrush Keyword Gap tool is a great way to compare your domain against your competitors.
1c) Mine the SERPs. Here's how:
👉Manually look at the frontpage results for your keyword until you know the searcher's intent
👉Look at snippets
👉Click through the top 10 results and see what type of content they have
Take notes and include similar content in your articles.
STEP 2: Keyword Research
2a) Focus on keywords that match user intent. If you're selling a product, include keywords with transactional intent, but don't forget long-tail keywords. @answerthepublic is a unique tool for finding long-tail Q&A queries:
2b) Long-tail keywords are longer search phrases with fewer (but more than zero) monthly queries. They generally have lower search competition.
@Moz has a very thorough guide on keyword research and long-tail keywords:
2c) The keyword generator from @ahrefs is probably the best tool for identifying long-tail keywords around a central theme. Enter a word or two, then look for long-tail results.
2d) Using inanchor and intitle searches in @Google is an underused way to truly gauge keyword competition. It goes something like this:
Fewer results = better chance of ranking.
The more monthly queries, the better.
STEP 3: Incorporate Keywords on Your Website
3a) Once you've settled on a keyword list, start creating optimized content on your site centered around these keywords. How do you optimize your content?
3b) Place your keywords in your
➡️Graphics (image alt and title text)
STEP 4: Create Great Content
4a) Remember when you mined the SERP results in Step 1c?☝️You did that for a reason. Model your content around existing successful pages, but do yours better. Be informative and write to your audience the way they were intending (match search intent)
4b) Put a strong focus on readability and properly format your content. Digital Marking becomes a lot easier once you build authority with an error-free site. @Grammarly will help ensure your content remains clear and error-free:
4c) Don't make walls of text. Incorporate visual elements and other mediums, like video, into your posts. If you don't have graphic design skills, use @canva. They have free graphic design tools and free courses to help develop your eye for visual design:
4d) Remember to apply the long-tail keyword tricks you learned in Step 3 to each of your articles. Your keyword optimized content is how you'll pass your competition in the SERPs.
Keyword-optimized content with good branding or your business is a bonus. Think infographics.
4e) Jump to the top of the SERPs with featured snippets. Google's featured snippets frequently come from pages outside the top 3 in the SERPs. Including lists and tables can help.
STEP 5: Perform Technical SEO
5a) There are 3 main areas to focus on for technical SEO:
- Site Audit
- Website Security
5b) The SEO Spider Tool from @screamingfrog is one of the best tools for performing site audits. It gives you data on things like broken pages, mixed protocols and meta data issues on your site. Run it & fix any problems. Page speed is also important. 🐸
5c) Since Google crawls with mobile-first indexing in mind, you MUST make sure your site is mobile-friendly. @getbootstrap by @fat and @mdo is a responsive, beautiful and flexible theme perfect for SEO.
5d) Sites that are SSL secure receive an SEO boost from Google. Google has made it clear they favor secure https sites over unsecure sites. If you don't have an SSL certificate, install one at once. @letsencrypt has free SSL certificates:
STEP 6: Build Your Link Profile
6a) For this step, make sure your existing backlink profile is clean. Check your profile with backlink-checkers like @ahref or @Linkody. If your profile is spammy, disavow links with @googlewmc Search Console.
6b) @craigcampbell03 compares a bunch of these tools in the link below so take a look at it if you're not sure which one is best for you.
- Guest Posting
- Podcast Interviews
- Tribal Content
END OF THREAD
This compilation took me a really long time to make so if you enjoyed it, perhaps like or retweet the thread on Twitter:
None of these links go back to our site so I'm hoping it lands in your good graces 🙂