I work for a small company (4 employees) that is owned 70% by my boss and 30% by an investor who is hands off 95% of the time. I have been with the company for over 10 years and I run the business with the exception of the design/creative assets which is fully controlled by my boss. I am in charge of all finances and daily operations. We are pretty close given the size of the company.
We are weathering the pandemic fine since we rely on online sales only, pretty much nothing has changed aside from some brief time off and a slight drop in sales which was covered by our PPP.
I asked for a raise of 10K per year and was approved. My boss then called the investor who told him it would be better to create a bonus structure (which I would create lol) and that it was "hard to go back from a raise". I waited a four weeks to see what would happen I then approached my boss and said that it was time to make a decision and that I have not had a raise in 2 years. I know how much money we make and what we can afford. He totally agreed and told me to come up with a solution and I could "pretty much have whatever I wanted"
My question is what do I ask for? I don't plan on going anywhere and I have invested quite a bit in the company. I am not interested in owning any part of it however. What would be the best course of action? Insist on the raise? Ask to implement a retirement matching account? Ask for a bonus + raise? Have the company purchase my vehicle to save me on payments? I want to be creative and be smart about the situation, the company has been good to me over the years but I also want to benefit as well.