Amidst the pandemic, bringing the power of personal data back to the consumer is...

30-second summary: Introducing the concept of ‘contact tracing’: On the heels of COVID-19, global governments are considering tech and location-based data tracking tools to prevent the spread of the...

Why the They Ask, You Answer philosophy needs to be a full company initiative

It was my first week on the job. I was so excited because I knew my experience in marketing technology and revenue-generating lead gen would help my new...

Sales Versus Marketing – Different Roles but the Same Goal

The two most essential elements for a business to create profit is sales and marketing. It’s key the two complements each other. But often, they do not. There...

The Plain English Guide to Return on Ad Spend (ROAS)

As a writer, I've never been very good at math. I know … shocking. Most marketers can relate, because as a bunch, we tend to be better at...

Chasing goals as a leader at the expense of your people (a cautionary tale)

Editor’s Note: Folks, this is a heavy one. I wrote this story for you, the organizational leader who is doing everything you can to be proactive...

Cost of Marketing Benchmarks: What Should Agencies Spend on Their Own Self-Marketing?

How much should agencies spend on their own self-marketing? Consider two approaches to benchmarking. How much should agencies spend on their own self-marketing? It depends… You can calculate cost of...

Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

Posted by BritneyMullerPage speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than...

How to Use Account Mapping to Build an Effective ABM Campaign

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage....

Cost of common digital CX frustrations, and how to prevent them

30-second summary: Digital CX has become a C-suite discussion and business priority in recent years, perhaps even outpacing the traditional four Ps of marketing as the most important piece. While...

How A/B and multivariate testing can skyrocket your social media conversions

30-second summary: Less than a quarter of marketers are satisfied with the conversion rates they achieve today. A/B and multivariate testing help to put your website’s variables to work, with...
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Vladimir Putin Orders Constitutional Amendments That Would Allow Him to Remain in Power Until...

(MOSCOW) — President Vladimir Putin on Friday ordered amendments that would allow him to remain in power until 2036 to be put into...

Have a Non-Rivalrous and Non-Excludable 4th!

Sarah Skwire and Steve Horwitz Here’s what we do every July 4th. First we grill some kind of meat, and then we eat pie....

Optimizing ROI for Your Ad Campaigns

When it comes to driving direct sales and providing lift to your marketing campaigns, nothing provides the effectiveness of advertising, at least not...