How to Choose the Right Marketing Automation Platform for Your Ecommerce Business [Checklist]

So you've decided you're ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research,...

How to Approach Demand Gen in Challenging Times

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk...

Top 10 Palliative Care Podcasts You Must Follow in 2020

Top 10 Palliative Care Podcasts Contents   ⋅ ...

SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard...

Posted by BritneyMullerSEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the...

Top 20 Barrie (ON) Influencers, Blogs, Podcasts & Youtubers in 2020

Top 20 Barrie Blogs, Podcasts and Youtubers The Best Barrie Blogs from thousands of blogs on the web ranked by relevancy, social engagement, domain authority, web traffic, freshness and...

Seismic acquires Percolate, unifies “two essential pillars” of martech stack

Sales enablement platform Seismic has acquired Percolate, a marketing campaign orchestration and content management platform. Percolate’s technology falls between a “content marketing platform” and a “marketing resource management tool.”...

Holiday Marketing: How to Create a Snowball Effect With Word-of-Mouth

We’re approaching the most wonderful time of the year for marketing: The holidays! It’s time to start preparing your fall and winter holiday marketing campaigns, and if there’s...

What Is Twitch? How Do Brands Use It?

I am an avid player of The Sims video games. For over a decade, I've been a dedicated fan, buying each new release and playing them over and...

Google Ads now allows tracking of conversions by time

Google Ads now allows you to track your conversions as they happen, rather than by date. On Thursday, October 17th, six new columns were added to Google Ads...

Coronavirus content strategy: How to prioritize amid chaos

The coronavirus pandemic has resulted in a large number of businesses here in the United States and around the world having to completely reimagine their digital sales and...
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How to Make a Budget In Google Sheets

If you have a Gmail account, you’re sitting on a budgeting tool you may not even know about. And it’s totally free. Google Sheets,...

Beware – Fake IRS Letter Scam

      Before we get into the specifics of this fraud, some reminders: (1) The IRS will never call you to initiate an examination or audit....

Significant positive correlation between THESE ratios and "future" fraudulent cos

(not an expert) Given fraud/profit warning is as prevalent in the stock market (Carillion, WorldCom, Enron, Olympus etc), just thought this...