How SEO is Different Around the World, According to HubSpot Content Strategists

In 2020, brands are increasingly growing global awareness with international marketing strategies. And, one major way they've driven traffic from different regions to their site is through international...

New Research: Direct Mail Improves Multichannel Campaign Performance By Nearly 20%

PFL, a marketing automation platform, released its third-annual State of Multichannel Marketing Report, surveying 600 different marketers and recording their results over the last year. The report highlights...

Why consumers follow and unfollow brands on social media

30-second summary: Sprout Social has been compiling a consumer index report of social media trends since 2013. Their 2020 report contains new insights and statics about how brands and...

Tips and tools to combine content marketing and PPC

30-second summary: Many businesses opt for content marketing because organic traffic is free. But, this strategy makes them miss a great opportunity to grow fast because combining SEO-optimized content...

How agencies can better use data to prep for post-COVID success [Interview]

At a time when every business decision has taken on increased weight and significance, the data we use to inform those decisions is more crucial than ever. At...

3 Ways to Impress a Billion Dollar Copywriter

You’ve heard of Stefan Georgi, right? A copywriter whose sales letters bossed the first page of Clickbank… Charges $50-100k per sales letter… Writes copy set to generate $1bn (yes, bn) for...

Integrations: The Newest Addition to Your Marketing Ops

Marketing isn't just about campaigns, content, and creativity. There's a whole lot of "getting things done" that needs to happen behind the scenes for campaigns to roll out...

What gets lost when in-person events go on hold, and how can we salvage...

30-second summary: This year, we’ve seen the events industry get flipped on its head. Now more than ever is the time to consider how event marketers and planners can ensure...

6 best ways to decrease the bounce rate on your website

Many of us have worked tirelessly to increase our website's traffic, hoping this will also increase the number of people on our site who convert on our landing...

Sixty orbits

Birthdays are contagious. No one actually remembers the day they were born, other people remember it for you. And the way we celebrate them is cultural, a shared...
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Latest article

How to Make a Budget In Google Sheets

If you have a Gmail account, you’re sitting on a budgeting tool you may not even know about. And it’s totally free. Google Sheets,...

Beware – Fake IRS Letter Scam

      Before we get into the specifics of this fraud, some reminders: (1) The IRS will never call you to initiate an examination or audit....

Significant positive correlation between THESE ratios and "future" fraudulent cos

(not an expert) Given fraud/profit warning is as prevalent in the stock market (Carillion, WorldCom, Enron, Olympus etc), just thought this...